HOW TO MAKE MONEY ONLINE / HOW SPONSORED POSTS WORK / EXPOSING THE BEAUTY COMMUNITY / ONLINE FRAUD / MY TRUTH
WATCH PART 1 FIRST:
GETTING PAID $85,000 FOR A NEGATIVE REVIEW | THE SECRET WORLD OF INFLUENCERS PART 1
In todays video I clarify to you about social media advertising and marketing from an Influencers perspective, in addition to from the attitude of somebody that works in advertising and marketing and has seen first hand the charges that some influencers cost for a sponsored video. Not ALL giant influencers cost these charges, nevertheless at this time I take advantage of some recognized influencers for instance that can assist you perceive how manufacturers justify paying such giant quantities for a sponsorship.
I point out hypothetical names and hypothetical charges, nevertheless what I’m saying on this video is solely an instance of what influencers COULD earn, based mostly on their views and what manufacturers are recognized to pay to achieve that many viewers. Please perceive that Youtube advert income and sponsorships, whereas each charged on a CPM foundation, usher in vastly completely different charges. I point out the CPM of the Superbowl on this video, nevertheless this quantity COULD be very completely different to what some Youtubers cost for a sponsorship. The CPM for Youtube based mostly video adverts can vary wherever from $2 – $20 (or extra) however the CPM for sponsored movies can fluctuate as excessive as $50, relying on the size of the sponsorship (if it is the complete video period, or if it is a 30 second phase for instance). I additionally use Shane Dawson in my instance, however I ONLY use his identify as a result of most individuals are conscious of who he’s, and he has a constant viewership monitor document. When someones views fluctuate wherever from 500ok to 4MIL views relying on the video, it is tough to guess what their CPM could also be. I solely selected to make use of Shane for instance as a result of he has constant views throughout his channel, which might make it simpler for him to find out estimated viewership. (Hey, if my estimations are proper and Shane does make these numbers, he deserves each cent. He’s a god amongst males and this world is just not worthy of him).
I additionally talk about PR lists, and why some reviewers will gloss over unfavorable features of a product in favour of the optimistic components to be able to stay in favour with a model.
I then talk about disclosure, focusing notably on Australian promoting requirements – what IS legally required to be disclosed, and what’s NOT legally required to be disclosed.
As I said in yesterdays video, It’s NOT okay to just accept a model sponsorship and fail to reveal that what you’re saying is a paid endorsement. It is even WORSE to just accept a sponsorship to purposefully shed unfavorable gentle on one other model, to be able to profit the model that’s paying you. YES, this DOES occur.
I extremely advocate you watch this video by Marlena Stell –
My Fact Concerning the Magnificence Group:
Right here’s an excellent rationalization of what influencer advertising and marketing actually prices:
https://digiday.com/advertising and marketing/what-influencer-marketing-costs/
That is additionally price a learn, explaining CPM:
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